By Dominic Strinati
An advent to Theories of pop culture is widely known as an immensely valuable textbook for college students taking classes within the significant theories of pop culture. Strinati offers a severe overview of the ways that those theories have attempted to appreciate and review pop culture in glossy societies. one of the theories and ideas the ebook introduces are: mann tradition, the Frankfurt tuition and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
Elitism can refer to a set of unexamined values which give rise to opinionated judgements about popular culture. The first problem which this suggests concerns the privilege conferred upon those positions from which popular or mass culture can be understood and interpreted. An elitist position assumes that popular or mass culture can only be understood and interpreted properly from the vantage point of the aesthetics and ‘taste’ of cultural and intellectual elites, that is high culture or ‘high’ theory.
With the emergence of a commercial market for popular culture? With the rise of the modern mass media? With the spreading ownership of the radio, the dominance of Hollywood cinema, or the location of a television set in most people’s homes? Or is it all the fault of America? Representations of the past may themselves be cultural constructs and tell us more about the present than the past. Notwithstanding this, the questions raised suggest that mass culture theory is unclear about its terms, lacks a sense of history, and harbours an unfounded nostalgia for a romanticised and imaginary past.
MASS CULTURE 29 Others, however, associated America with democracy, modernity, rationality and science. Huxley, for example, saw America as representing the promise of a scientific and rational future. Huxley was an optimist who saw little benefit in trying to preserve social and cultural forms which were in decline. Instead, he saw immense possibilities being opened up for everybody by the forward march of a progressive and scientific modernity. According to Johnson, ‘Huxley was optimistic about the way in which society was developing, an attitude which he exhibited quite explicitly in his reaction to America’.
An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati